A technical partner, not just a vendor

SouthStack is a web development studio based in Rolleston, Canterbury. We build fast, accessible, NZ-compliant websites and web applications for small to medium businesses across New Zealand.

Founded in 2026 with a clear mission: to build genuinely effective websites for NZ businesses — with clear contracts, honest pricing, and no lock-in.

We're a small studio, which means you work directly with the founder — not an account manager. Every project gets our full attention from first call to final handover.

"SouthStack builds high-performance websites that load fast, rank well, meet NZ accessibility law, and are built to convert — with transparent pricing, clear IP ownership, and no ongoing lock-in."


Built on principles

🚀

Performance first by default

We choose Astro for content sites because it delivers near-instant load times. Not because it's trendy — because slow websites cost businesses money.

🇳🇿

NZ compliance built in

WCAG 2.2 AA accessibility, NZ Privacy Act 2020, GST handling — all included as standard. Not an add-on, not an afterthought.

📄

You own everything

Full IP transfer on final payment. The code, the designs, the content — all yours. No licence fees, no platform lock-in, no ongoing dependency on us.

💬

Direct founder involvement

No account managers, no handoffs to junior developers. You talk directly to the person building your site, from first call to final handover.

📋

Clear contracts upfront

Every project starts with a signed Statement of Work defining exactly what's in scope. No surprises, no scope creep, no unpaid invoices.

📊

Growing data capability

As AWS and data science skills develop, SouthStack can serve clients needing more than a website — pipelines, dashboards, and ML features.


We use AI. Here's exactly what that means.

We use AI tools — Claude Code, GitHub Copilot, and others — to work more efficiently. This is no different to a builder using power tools. The tools don't replace judgement, experience, or accountability.

What AI cannot do: understand your business goals, apply NZ accessibility law correctly, manage a project, take legal responsibility if something goes wrong, or fix it under warranty when it breaks. That requires a person.

✓ What AI helps with

Scaffolding code faster, suggesting refactors, catching errors, writing first drafts of copy.

✗ What AI can't replace

Strategy, NZ legal compliance, client management, accessibility judgement, and accountability.


SouthStack vs the alternatives

Comparing
SouthStack
Alternative
vs Large NZ agencies
Direct founder contact, faster turnaround, lower overhead
Account managers, higher minimum spend, slower
vs Offshore freelancers
NZ-based, NZ legal compliance, NZ time zone, accountable under NZ law
Time zone gaps, no NZ Privacy Act / WCAG knowledge, hard to pursue if issues arise
vs Squarespace / Wix
Full IP ownership, no monthly platform fees, 5–10× better performance, custom design
Monthly lock-in, slow load times, generic templates, no real ownership
vs DIY with AI tools
Strategy, NZ compliance, project management, professional accountability
No compliance checking, no warranty, no project management, your time cost

Let's build something together

We'd love to hear about your project.

Get in touch